10 Ugly Truths about Crisis Communication

10 Ugly Truths about Crisis Communication

 

 

Truths about Crisis Communication

  1. Crisis may happen all at once. As they say, when it rains, it pours.  It’s overwhelmingly uncomfortable or it is not a crisis at all.
  2. The initial few hours are excruciating. Brace yourself. Be prepared to suffer but also act fast. Ultimately, a crisis will put a great deal of pressure on your organization to respond quickly and accurately.management
  3. The reaction is black or white. You are either the good guy or the bad guy. There is no gray area. Neutral is not an option.
  4. Speed is of the essence. You have to communicate immediately. Tell the truth and tell it quickly. Act fast to control the situation and minimize the damage. Remember, curiosity kills the cat.crisis communication
  5. On social media, bad news spreads like wildfire.  Ensure that you have a social media crisis plan in place.
  6. Do not delete and ignore negative comments, however bad it may sound.
  7. Your entire team needs to be well-equipped and media trained. Everyone has a role to play so they need to know what to do in such situation.
  8. The spokesperson you choose speaks volumes about your organization. Train him/her well.
  9. Be ready to apologize when there is a need to. Sympathy will always go for the victims, consumers or environment. They should also be your first priority in communication.
  10. Lawyers can make the situation worst. Consult your communications team first. Tell your story before someone else makes one up for you.

 

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