Monthly Archives: December 2016

Instagram vs Snapchat

Because of the different value offering that these two mobile platforms present, many social media managers still find it a bit difficult choosing which of the two social networks is best suited for their business or brands. To put their capabilities into perspective, here’s an infographic of a side-by-side comparison between the two popular apps.
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Tips for Successful Media Relations

Long-term relationships with the media are the most valuable. Over time, you can earn the trust of journalists and editors by building win-win relations with them. Once you’ve earned their trust and established that relationship, they’re ready to pay attention to what you have to say, and of course, this raises the chance of getting the media coverage.
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