4 Useful Content Curation Tools for Content Marketing

4 Useful Content Curation Tools


Many startups and small businesses are now beginning to appreciate the power of content marketing. A good number of these businesses have realized that traditional marketing activities are not bringing in the desired result despite the huge budgets allocated to them.

It is clear that brands and businesses are now shifting their marketing focus and pumping millions of dollars towards digital marketing activities most of which are being spearheaded by social media.

But even as many social media managers and marketers jump onto this bandwagon that is content marketing, many still find it challenging to consistently push good content. Creating quality content is not for the faint-hearted and marketers are struggling to find time to put together valuable, solution-solving content for public consumption.

For those that are on the brink of giving up all together, the solution to your challenge is content curation. This is simply where you collect high-quality content from reliable sources and then re-publish it through your own social media platforms, blog or website (giving credit to the original creator).

The act of content curation has now become mainstream as it continues to provide a convenient solution for those that lack the time to develop custom content.

The demand for quality and valuable content is huge. To give you an idea of how big the demand is – a little under 700,000 pieces of content is shared on Facebook (alone) every…. wait for it… minute!

If you are a social media manager who is just starting out or experimenting with content marketing, it would be worth to note that the internet has millions of good and relevant content just waiting to be discovered and shared.

To get a feel of how effective content curation is, look at websites such as BuzzFeed and Flip. These are just some of the websites that share good content, covering a wide variety of topics from all over the world.

And to get you cracking on content curation, here’s a list of tools that will help you get started.


For rookies:

Twitter Lists – It’s a curated list of Twitter accounts with an easy four-step process that will get you started on your content curation journey. This tool will basically assist you create a comprehensive list of popular Twitter users to follow.

Pocket – If you happen to come across some interesting pieces of content but lack the time to read them, then you can use Pocket to save them to read or use later. Use this tool to collate all those interesting images, videos and articles in a centralized location.


And for those that are familiar with content curation, you can take it a notch higher with tools such as;

Feedly, which basically gives you access to a wide variety of journals ensuring that you don’t miss a beat. You can also dive deeper by following blogs from your favourite movers and shakers. This handy tool also allows you to plug in Google Alerts to monitor news from your business and product.

Storify is also a good content curation tool to use especially for those that need to cut through the noise and clutter of the internet. It is also free to use, so that’s a plus.


Hopefully, this list will help get you started on content curation but do not think you limited to just these tools.  There are many more content curation tools available.



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