5 Similarities between Public Relations and Exercising

5 Similarities between PR and Exercising


Success has several definitions and as years go by and generations emerge these keep evolving but there are some that don’t fade with time.


Some famous quotes about success are:

“Success is 10% inspiration and 90% perspiration”

Public Relations

“Success is 10% talent and 90% hard work”

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“There is no elevator to success. You have to take the stairs”

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Hence it is safe to assume that hard work is an essential factor in being successful.  However, hard work has several essential ingredients of its own. While these vary from one aspect of life to another, there are several commonalities. While I hold Staying Fit and Exercising as an important element of the person I am today- I’ve drawn comparisons of how my profession and passion have similar approaches.


Below are 5 Key similarities between Public Relations and Excercise:


Public Relations

Set clear goals and objectives

Whether it is your personal fitness or client communication goals and objectives, it is imperative that these are outlined in advance. Without clearly identifying these, success can never be achieved after all, if you don’t know where you are heading any road will take you there. One has to ensure that these goals and objectives are SMART – specific, measurable, achievable, relevant and time-bound.

For every client that a PR team takes on board it is important to have a set goal in place- what is the purpose of the PR partnership? Increased mileage online/offline, build awareness, Reputation Management and more. This helps sets the precedence of how you would approach to achieve the same. It’s the same like your work out- What is it you are trying to achieve? Improve your fitness, endurance, or simply stay healthy.

It is important to have a goal in mind and work towards it.


Public Relations

Plan and stick to your plan

Every human body is different and while goals could be similar or identical to others, the plan or in this case the routine will be different depending on various factors. Similarly, while client objectives could be similar, the action plan will be different, on the strategic or tactical front or both. Once you have clearly defined the objectives and goals, put together a plan to achieve them.

Draw upon any resources at your disposal to help you with the plan. While every client in PR is treated differently based on their requirements and scope of work, what sets one firm apart from the rest is consistency- not only as far as results are concerned but in communication with the client, the stakeholders and the media.

The same goes with exercising – You can’t work out every day one week and rest for 2 weeks in between and expect results. A bit of activity every day helps achieve longer lasting results.



Public RelationsContinuity & Persistence

As is the case with any plan, there will be hiccups and challenges.  However, those that succeed are the ones that plan for these hurdles in advance, stick to their original or amended plan and persist with the achievement of their goals.

While working out it is important you pay attention to your body, the routine and its impact on your being. Whether you’re at the gym, or the track it is essential you concentrate on what you have set out to achieve instead of worrying about tasks at hand or small talk that would get you distracted.

The same goes for PR- When you are working towards your PR strategy in achieving the client’s communication objectives often times you are faced with scenarios that would steer you away from your work.

Whether in PR or when exercising, it is critical to persist with one’s plan and continuously execute the different tasks in order to achieve results.



Public Relations

Let go of distractions

No matter what goals you are working toward or what plans you are executing, it is of utmost importance that you stay away from distractions and diversions.

Surround yourself with people that inspire and motivate you through words or action. When the going gets tough, and it will, it is these people that will motivate you to persist and succeed.



Public RelationsCelebrate small successes too

Success is a journey not a destination and hence along the way you will have several small successes. Don’t forget to celebrate these wins and accomplishments no matter how big or small.

Reward yourself for achieving one of your fitness targets or treat your team members for a job well done. Appreciation, as they say, is better shown than told, even to oneself, and can inspire great things.


At the end of the day, always remember that you didn’t come this far, to only come this far.

Keep striving, keep achieving, keep celebrating.

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