5 Social Media Trends in 2018
Are you on top of your social media strategy?
The social media landscape is changing around us and it does so at a faster pace now than ever before. The social media trends that usually lasted months now only last for a few days before being replaced by another. Here are the 5 important trends that are impacting social media in 2018.
Live videos gained popularity in 2016 and have grown steadily over 2017 and will continue to dominate 2018.
Accordingly, 82% prefer live video from a brand to social posts and 78% of online audiences are already watching video on Facebook Live.
Brands cannot afford to neglect this trend and must have a strategy in place to exploit live streaming to its benefit.
Ever since Facebook’s acquisition of Instagram, they have managed to beat Snapchat at its own game.
Additionally, there are an estimated 200 million daily active users on Instagram Stories in less than a year.
Given the rate of growth, it won’t be long before the majority of Instagram users will use Stories. Considering the platform’s popularity in the region, it is likely to become the most adopted platform for fashion, lifestyle and beauty brands.
One of the major challenges of Influencer Marketing is measuring the ROI. However, there is no denying that it is on the rise and is gaining popularity with audiences and brands alike.
In fact, 94 % marketers gave a thumbs up to influencer marketing as effective.
Brands could effectively use Influencer marketing by aligning themselves with the right bloggers. This should include an extensive analysis of their target audience, communication style and means, the influence they hold and platforms they are most effective on.
Social Media Ads
A successful social media strategy combines content with social media ads. Ads were important last year and will be even more crucial this year with social media users growing exponentially year after year.
There are an estimated 2.56 billion global mobile social media users globally with 69% media time on their smartphones.
Ads are a great tool for converting customers into repeat customers. Brands will have to continue to allocate budgets to social media and digital ads in 2018.
Fans and customers continue to devour brand content and they demand more and more each day. Nowadays, customer satisfaction is not enough. They no longer want to be satisfied but more so, they want to be delighted. Followers have been moving away from brand content that is aimed at driving sales. They are looking for value-added content and validation of brands from independent sources.
Content Marketing generates 3 times more leads than traditional marketing while costing 60% lesser than the latter.
Moreover, videos, gifs and social content will play a huge role in brands engaging their audience and building brand affinity with them.
Have you factored these into your social media strategy for 2018? Give us a shout if you need help or would like us to review your strategy.