6 Tools to help you create awesome videos
Video consumption has skyrocketed in the last two or three years and the figures clearly show.
Wait, there’s more… a third of all online activity is spent watching videos.
What I am trying to say is that videos are the next big thing. Scratch that, videos are the in thing. If you are a marketer and you haven’t included visual content (videos in particular) into your social media and content marketing strategy, then I hate to break it to you – you are missing out on a golden opportunity.
Here’s the long and short of it: Video has become a formidable force in as far as content consumption is concerned. It is a powerful means of reaching out to your target audience, communicate, and interact with them.
Your brand story can more effectively be told using videos. You are more likely to get more leads than using any other available means out there.
And since more and more people are consuming loads of information through mobile devices, videos are among the most shared amongst them. If you want to increase the conversion rate, simply include a video in your landing page and you’ll boost your chances by 80 percent.
For an in-depth look at these and more statistics, check out this infographic from Hyperfine Media.
How to get started
You are probably wondering how to get started with video marketing. Well, we have compiled a list of 6 tools that you can use to create compelling videos that will, in turn, help you communicate you brand message in a more effective way.
This tool is best suited for small businesses with limited time and resources who are looking to create memorable video-like ads from still images. If some of your objectives are to promote your page, increase conversions on your website, and drive customers to your site then Facebook Slideshow is the perfect tool for you.
Animoto allows you to create great videos with ease. In three easy steps, you can make eye-catching videos that will get your business noticed and connect with your customers as well. In minutes you can have your video – choose a style for your video, round up your clips (photos/video), add text and then throw in a tune and viola, your video is ready to share with the world.
Flipagram enables you to showcase your talent by creatively creating videos that tell stories worth telling. Besides creating videos, you can do plenty of cool stuff on Flipagram. For example, exploring top Flipagram videos, discover interesting people from all over the world, as well as share your posts with other popular social networks.
With this Instagram tool, you’ll be able to turn everyday moments into something fun and unexpected. The Boomerang app works by taking a burst of photos, speeds them up then plays them forward and backward to create a looping video. Boomerang videos can be shared with Facebook and Instagram directly. You can also save the clip in your phone’s camera roll then share it with other social networks.
With a host of key features, this video creation tool enables you to integrate your favourite music, trim unwanted scenes, add sound effects, and share with friends via most social networks. Videoshop, which supports high definition video of up to 720p, also allows users to add subtitles as well as choose transitions.
If you are an iPhone or iPad fan then you are in luck. These devices come with a built-in app, laden with tons of feature that allows you to record, edit, and share 4K videos, which offer superior sharpness and resolution. You will, however, need to invest in an after-market tripod stand so as to get steady shots while recording.