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Jack Pearce is Managing Director of Matrix Public Relations, a company he established in 1998 that handles the PR for regional and international clients such as Saxo Bank, Valencia and Babyshop. |
He has over 28 years PR and journalism experience in the Middle East. He was a co-founder of the Middle East PR Association (MEPRA) and served as its chairman and vice-chairman for a total of seven years and regularly speaks at forums and is quoted in the media on public affairs issues." |
Prior to setting up Matrix PR he was Senior Director of Client Servicing for IPR, the Middle East affiliate of Shandwick, the world’s largest PR firm. |
Before this he was Public Affairs Manager of The British Bank of the Middle East (now HSBC Middle East) |
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with overall responsibility for all the marketing, advertising and public relations activities of the Bank’s head office and 26 branches. |
He began his career in the UAE as PR Manager of the Abu Dhabi Inter-Continental Hotel where, in addition to routine hotel PR work, he coordinated two GCC summit conferences and numerous state occasions and head of state visits. |
He was later appointed editor of the UAE’s What’s On magazine and subsequently became country manager of the international PR firm Hill and Knowlton, a position he held for five years. During this time he handled the corporate PR for multinationals such as BA, Pepsi and Shell, and local companies such as Jebel Ali Free Zone and Dubai Ports Authority. |
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