Whilst a promotional campaign can get a brand some form of recognition, it’s important to acknowledge that a cohesive PR strategy is what will convert skeptics to become an end consumer, and ultimately, a fanRead more
About: Aser Ismail
Aser is a bilingual MBA graduate and communication specialist with over 12 years’ experience in various industries. At Matrix Aser manages a portfolio of accounts where she is able to employ her strong communication skills in coordinating various aspects of managing client programs and agendas.
Recent Posts by Aser Ismail
Whilst the benefits of PR are vast and rewarding, yet embarking on your PR journey has to be timed well. There is no point in engaging in PR when businesses are unable to continue to build on the momentum with its audience – media and public target audience alike.Read more
A well planned and structured Public Relation strategy can add value to a business in so many different ways. Here we explore how PR can help your business.Read more
Does size really matter when selecting your Public Relations Agency? This is an important question to consider when you start your journey in locating the perfect match for your public relations requirements.Read more
Recent Comments by Aser Ismail
No comments by Aser Ismail yet.