The importance of media relations in the whole spectrum of PR practices is massive. We can have the best systems in place internally, but if we do not work well with media, then it is a lost cause.Read more
About: Jim Joquico
Recent Posts by Jim Joquico
For requests that we cannot fulfill, the most important thing to do is to explain to them what can and can’t be done. Don’t overpromise.Read more
Influencer Marketing has become an important activity for many brands. Partnering with the right influencers for your brand is the key to success.Read more
We can get coverage for our clients in just about any magazine and newspaper, no problem. But when it comes to getting into that one publication that seems to feature all other agency materials but yours, it’s like talking to a brick wall. Why does this happen, and what can we do to finally get our clients covered in that one elusive title?Read more
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