Corporate Social Responsibility
What is Corporate Social Responsibility?
Corporate social responsibility, also known as CSR, refers to the actions taken by organizations and businesses to show that they take social responsibilities, environmental impacts, and human rights into consideration in the way they conduct their business operations.
Furthermore, by implementing CSR initiatives that deal with issues which are equally important to their communities- both internal and external, organizations and businesses, they are able to position themselves as good corporate citizens.
Why is CSR so important for an organization?
Active engagement in CSR provides new opportunities to understand marketplace, improve firm’s business strategy and boost economic performance of the organization.
Likewise, employees and consumers are cognizant of the negative impact of human activities that adversely affect the environment.
This is leading people to be more socially and environmentally aware and responsible.
Also, one way that they do this is by supporting organizations that are aligned with their way of thinking with regard to social and environmental issues.
What are the benefits of a CSR strategy?
We believe that if carefully and strategically implemented, CSR can have enormous benefits, some of which include:
- Long term Sustainability
- Competitive Advantage
- Improve your reputation (online and offline)
- Increase bottom-line
- Good way to generate positive publicity for the organization
- Position the organization as an employer of choice as well as help with staff retention
- Cultivate a cordial relationship with customers and key stakeholders too.
From small as well as medium enterprises to conglomerates, CSR initiatives continue to generate positive impact not only the companies’ bottom line but also position them favorably within the community they operate in.
As a communications agency, we strongly believe that CSR is a critical pillar in any organization and it is for this simple reason that we take pride in partnering and spearheading life-changing community-based initiatives on behalf of our clients.
If you want to know more or would like to create your own CSR activity simply reach out to us.
Related Blog: Why CSR is important for Brands today