Corporate Social Responsibility
What is Corporate Social Responsibility?
Corporate social responsibility, also called CSR, refers to the actions organizations take to show that they take social, environmental, and human rights into consideration in the way they conduct their business operations.
By implementing CSR initiatives that deal with issues that are of importance to their communities, both internal and external, organizations are able to position themselves as good corporate citizens.
Why is CSR so important for an organisation?
Employees and consumers are more keenly aware of the negative impact that humans and their activities are having on the environment.
This is leading to more and more people looking for ways to limit or reduce the negative impact.
One way that they do this is by supporting organizations that are aligned with their way of thinking with regard to social and environmental issues.
What are the benefits of a CSR strategy?
We believe that if carefully and strategically implemented CSR can have enormous benefits, some of which include:
- Improve your reputation (online and offline)
- Good way to generate positive publicity for the organization
- Position the organization as an employer of choice as well as help with staff retention
- Cultivate a cordial relationship with customers and key stakeholders
From small and medium enterprises to conglomerates, CSR initiatives continue to positively impact not only the companies’ bottom line but also position them favorably within the community they operate in.
As a communications agency, we strongly believe that CSR is a critical pillar in any organization and it is for this simple reason that we take pride in partnering and spearheading life-changing community-based initiatives on behalf of our clients.
If you want to know more or would like to create your own CSR activity simply reach out to us.
Related Blog: Why CSR is important for Brands today