Create killer infographics with these 5 tools
Every day, people are bombarded with tons of information coming through the Internet from various sources and each desperately trying hard to convey one message or another.
Given this scenario, it is no surprise that it is challenging for content creators to ensure that their messages not only get to their audience but also has a positive impact and that it elicits the intended reaction(s).
Different tactics have been used to make sure information targeted to consumers is presented in a format that is simple, clear, and easy to understand.
Content marketing has over the years been forced to realign itself with human psychology in terms of how the brain works as far as information absorption and retention is concerned. And as a result, creators are now being forced to simplify their content and present it in a way that the consumer is attracted to it, understands the context and is able to remember the key messages.
Why use Infographics?
One of the most effective methods of information presentation is through visuals or images such as infographics. Marketers and content creators are now increasingly using infographics due to their effectiveness in delivering messages.
Infographics resonate well with most readers simply because they ignite interest, grab attention, make content clearer and easier to process and understand, and most importantly – they are fun.
Infographics can vary in length and depth of information shared. The example above is a fairly concise infographic that gives a quick overview of the subject. On the other end of the spectrum, here is a good example of a detailed and in-depth infographic: 127 Facts You Probably Didn’t Know About Video Marketing.
Since people are more likely to recall posts accompanied with images, we are now seeing a lot more content in the form of infographics.
Need some help to create an infographic?
Having said that, however, infographics can pose a bit of a challenge for anyone who might be new to graphic design. The good thing is that the Internet is filled with hundreds and hundreds of tools, some free some not so free, that can be used to whip up cool infographics.
We now present to you a list of 5 tools (in no particular order) that you can use to make awesome and memorable infographics.
This easy-to-use infographic maker promises to take your visual communication to the next level – and we all want that, don’t we? For small businesses and freelancers with limited resources who are not in a position to hire a professional graphic designer, Piktochart can be a lifesaver. With over 600 professionally designed templates, you can easily find a design that fits your message perfectly.
If you have interesting data that you need to communicate and in a more effective format, then Infogr.am lets you do just that. With this tool, you can confidently create eye-catching infographics be it in form of charts or maps. It also allows you to easily share and embed your infographics into any website.
Infoactive is also another handy tool to use especially if you need to do a presentation or show the results of your campaign in a colorful and impactful format that people can understand.
This free infographic maker is laden with features that come in handy especially if you need to impress that one big client with your resume.
If you are one of those people that are thinking of sprucing up your boring-looking resume then Visualize.me is for you. It will help you express your professional accomplishments in a simple yet compelling personal visualization.
Want to prepare charts? Then head to Creately and create stunning charts with the help of its powerful and easy-to-use features. This tool also lets you collaborate with anyone in real-time. Mobile versions are also available if you need to do stuff while on the go.
And if you want to have fun with your camera photo collection, you can try InFoto, which basically lets you create a stunning high-res visual representation of your Android photo-taking habits through an infographic using its smart photo stats analyzer.