Crisis Communications

Crisis Communication


Crisis Communications and Management


In crisis management, the threat is the potential damage a crisis can inflict on an organization, its stakeholders, and an industry. With over 2 decades of experience in handling crisis for various sectors and industries such as Banking, Shipping and Maritime, Retail and so on, Matrix PR offers quick, transparent solutions to clients and is on-call 24/7 during a crisis.


Matrix PR is the Middle East representative of MTI (Maritime Technical International). Having handled Crisis training alongside MTI for several years, we can help direct the client’s issues across various levels in an organization so that the exposure and damage is limited. Our core expertise lies in effectively handling crisis management and deal with its threats sequentially.


Our cumulative experience that has withstood changing times, understands that with the insurgence of social media, it poses a big threat to potential crisis situations. “Social Media Crisis” needs to be dealt with in a swift but strategic manner when the situation does occur.


We partner with our clients to secure a planner with the right contact details of the people who would represent the Crisis team, identify potential threats and keep stakeholder details ready/handy.


Our advice is to be situation-ready at all times and hence we follow these curated rules to avoid confusion during time-stressed incidents.


  • Preparing a holding statement and informing all stakeholders involved about the same.
  • Address public/people safety immediately
  • Channel the communication through the spokesperson
  • Monitor all channels (offline and online) constantly for all kinds of mentions
  • Respond immediately and notify all parties involved consistently of all changes, feedback that take place



Crisis Communication


As experts in crisis communication and management, we not only prepare our clients on ways to handle a crisis but, we also critically look at and analyze different scenarios. With swift and effective steps to mitigate the crisis, our efforts are concentrated on minimizing the damage in the process.


Matrix Public Relations is also the exclusive Middle East representatives of Maritime Technical International (MTI), a crisis communications network dedicated to serving the shipping, energy, offshore and transportation industries.


As MTI representatives, we are adequately equipped to handle any crisis situation that our clients face. Our philosophy is to safeguard client’s interests with reactive, transparent and proactive communication.


As the business environment continues to evolve, we as an agency together with our partners also continue to constantly review our crisis communication and management procedures in accordance with the changing dynamics in order to safeguard our client’s brand reputation.


Issue management


Matrix Public Relations assists clients to identify and resolve issues in a project or organization.


Using this Issue Management Process, you can identify and resolve issues quickly, before they have an undesirable impact.


Whether it’s a setback, obscurity or other issues, this process will guide you through the steps towards a speedy resolution.


The component parts of issues management are:


  • To identify, analyze and prioritize actual, emerging and potential issues.
  • To mobilize and coordinate the resources to deal with.
  • To actively and strategically influence development.


Crisis Communications


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