Effective communication: The Power of Words

Effective communication: The Power of Words

A salesperson joined a new insurance company where his income was on commission basis. During the first few months he was not able to achieve any success in his mission, not even to reach the minimum requested sales target, which meant that he could lose his job. This might have been because he didn’t utilize the power of words to build an effective communication to his clients.

On seeking advice from a communications expert, it turned out that the salesperson was trying to convince the client that the insurance would guarantee a good life for his family after his death. The expert explained that the reason behind the clients’ reluctance was that the offer reminded him of the idea of his death.

When the sales person started telling his clients that the insurance company can guarantee that they will always be in control of the future of their families as if they were alive –a sample of effective communication, the sales increased incredibly and he finally got a bonus for his good performance.

We can all develop the skill of using words and effective communication to get the best out of others and to elicit their support or assistance.

  • We all know the saying, “it is easier to catch flies with honey than vinegar”. If you need help from someone, rather than demand it, you could phrase it like this: “I know you are an expert in this, and I would be grateful if you could give me some tips”.
  • It is also important to pay special attention to the first conversation with a person you meet for the first time, as the first impression might last forever and control the relationship later on.
  • The name of the other person is one of the most important topics to him or her, so make a point of remembering and using the other person’s name when appropriate.
  • A compliment is always a good way to get someones attention. Instead of talking to a stranger about yourself or the weather, you can start your conversation with compliments and leading questions that give the other person a chance to open up. Of course, any compliment needs to be genuine as fake compliments can be spotted a mile off!
  • People enjoy talking about their achievements. To encourage someone you just met to open up and also talk about their interests, you can always start the conversation by asking about their job and show interest by listening to their answers.
  • Furthermore, everyone has a hobby or a skill that they are good at. Asking the other person about their hobby or hobbies encourages them to contribute to the conversation and end up enjoying talking to you.
  • In the field of PR professionals in particular, words, whether with peers, clients, media contacts or even in the writing of business materials are critically important to the success of the business. For example, maybe a client is late in providing the PR Professional with some deliverables which results in a missed opportunity. Despite this, the PR agent should carefully choose their words to convey the message. Something like, “it is your fault” or “you need to be faster next time” will not sit well with the client and will not achieve better results the next time round. Instead, consider using indirect language, like, “Next time, we can get better results by submitting the materials to the media earlier”.

Whether you are working in Public Relations or any other business industry, you should always find ways to improve and acquire effective communication skills, especially when you are meeting people for the first time.

Following these tips, you can make sure that you will never fail creating a great impression; in fact you will leave a very positive feeling on the people around you and will give them the chance to speak more openly and freely.

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