In The News…



11 March 2018



Interview with PR Manager, Namita, about the Gold Award win at MEPRA


21 February 2018

Matrix PR wins big at the 2018 PRCA MENA awards

Matrix Wins Gold PRCA

Photo Credit @markfieldpics

The agency’s ‘Face It All with Himalaya’ campaign clinches the Regional Campaign of the Year award


Dubai, UAE, February 2018: Matrix Public Relations has been awarded the Regional Campaign of the Year award at this year’s Public Relations Consultants Association Middle East and Africa (PRCA MENA) awards ceremony.

Matrix PR, a Dubai-based boutique PR agency, grabbed top honors at the fiercely contested category with its regional B2C campaign, Face It All with Himalaya, emerging the overall favorite to clinch one of the most coveted titles in the annual industry awards.

The PRCA MENA Awards, which are aimed at recognizing excellence in PR and communications in the region, celebrates the very best teams, individuals, and campaigns from the PR and communications industry from across the Middle East and North Africa.

“We are delighted and extremely proud of this prestigious achievement. This award is in recognition of the agency’s passion to deliver creative, disruptive, and value-adding PR campaigns that help our clients’ brands and businesses succeed,” said Jack Pearce, founder and CEO of Matrix Public Relations.

This year’s award follows Matrix PR’s Gold Award for Best Use Of Sponsorship, which it clinched at the Middle East Public Relations Association awards held in December 2017.

The PRCA MENA Awards, one of the most highly recognized events in the region, brought together a host of internationally affiliated industry heavyweights including smaller homegrown consultancies, all submitting their best PR campaigns in the various categories.

The awards also attracted individuals – both industry veterans and young PR practitioners and in-house teams who competed for the highly sought-after silverware in the different categories.


6 December 2017


Matrix PR clinches GOLD at MEPRA Awards 2017!

Matrix Wins Gold at MEPRA Awards

Wins the Gold Award for ‘Best Use of Sponsorship’ category for Himalaya’s Arabs Got Talent Sponsorship

DUBAI, DUBAI, UNITED ARAB EMIRATES, December 14, 2017 – Continuing its winning streak at industry awards; Matrix Public Relations, a well-established boutique PR agency in the region, clinched the Gold Award for ‘Best Use of Sponsorship’ category at the recently held MEPRA Awards 2017!

The team was felicitated with the prestigious award at a scintillating ceremony held at JW Marriott Marquis Dubai. The Award recognized the strategic use of sponsorship by leading skincare and healthcare brand, Himalaya for ‘Arabs Got Talent’ to optimize communication results.

With many PR Professionals in attendance from various laterals of the industry; the award function was a glittering affair to celebrate leadership, strategy and execution of various communication avenues. The MEPRA Awards also promote merit in PR careers and recognize individuals and communication programs that exemplify highest standards of professional expertise. Therefore, award winners honoured by MEPRA embody the core values of the PR industry and stand as inspiration to promote transparency and work ethics.

Matrix Public Relations is pleased to have received this award at the end of a successful year of excellence in public relations.




9 November 2017

Matrix PR shortlisted for 3 MEPRA Awards 2017!


Shortlisted for 3 MEPRA Awards



9 July 2017

MATRIX PR named as a finalist in the Gulf Capital SME Awards 2017

People and Culture Award


We are excited to have been shortlisted for the Gulf Capital SME Awards 2017 – People and Culture Award.


Gulf Capital SME Finalists Logo 2017

“SMEs with outstanding initiatives that help improve performance and inspire employees will be honoured with the People and Culture of the Year award. The shortlisted companies for this category are Bodysmart, GPK Businessmen Services, Innovative HR Solutions, Linkviva, MASSAED Installation of Elevators and Escalators, Matrix Public Relations, Savant Data System, SPF Realty, The Blossom Nursery/Blossom Early Learning Center, TIME Hotels, Unique Group and younoh Media.”



1 June 2017


June 1, 2017

Dubai Holding Group has appointed Matrix Public Relations to handle the social media operations for Sfera, Women’s Secret, Flamant and Gerard Darel across the MENA region. The agency will be responsible for creative content development, monitoring, analytics and reporting as well as online crisis management for the four brands.

“We are excited to welcome Matrix PR on board,” says Jean Michel Bolly, General Manager, Dubai Holding Group. “The agency demonstrated a clear understanding of our digital positioning. We strongly believe that their creative insights will effectively communicate our brand values in a unique and impactful way.”


Matrix Public Relations Social Media Client

29 May 2017

Dubai Holding Group appoints Matrix Public Relations for its top franchise brands

The award-winning agency bags four sought after international fashion brands’ and will manage their social media marketing campaigns on all the key platforms.

Dubai Holding Group, a retail organization representing major fashion franchises in the Middle East, has appointed Matrix Public Relations as its retained Social Media Agency responsible for their top franchise brands across the MENA region.

Matrix Public Relations, which recently scooped the award for Small Consultancy of the Year at this year’s Public Relations Consultants Association (PRCA) awards, won the key accounts which include Sfera, Women’secret, Flamant, and Gerard Darel fashion brands.

Matrix PR will handle the four brands’ social media accounts in the MENA region with a clear-cut mandate to elevate their popularity, strengthen their online reputation and awareness as well as enhance the brands’ online presence.

Matrix PR founder and CEO, Jack Pearce said that the agency’s seasoned and social media savvy team will help the four fashion brands expand their social footprint and broaden their target audiences in the region.

The boutique firm which brings talent and tools to navigate the evolving and rapidly changing social media landscape will be responsible for the creative content development, monitoring, analytics and reporting, and online crisis management among other key elements.

Jean Michel Bolly, the General Manager of Dubai Holding Group, added “We are excited to welcome Matrix PR on board. The agency demonstrated a clear understanding of our digital positioning. We strongly believe that Matrix PR’s creative insights will effectively communicate our brand values in a unique and impactful way.”

4 March 2017


Matrix PR’s Aser Ismail featured in MEPRAgram for her blog entitled “How can Public Relations help your business?

Mepra Mention


8 February 2017


Tonight Matrix Public Relations won the PRCA Small Agency of the Year Award.

We are so proud of this accomplishment!




19 January 2017


Team Matrix doing the Marshmallow Challenge!



 15 January 2017


Matrix PR featured in MEPRAgram




4 January 2017


Matrix PR shortlisted for 3 PRCA MENA Awards.




 4 May 2016

Matrix hosted students from the American University in the Emirates (AUE)

It was lovely having Dr. Bassant Said Eyada, Professor of Advertising and PR at the American University in the Emirates (AUE), and some of her students at our office this past week.




 2 February 2016


An announcement made by Middle East PR Association (MEPRA) that

Aser Ismail and Jim Joquico will be presenting a case study at the MEPRA Connect in Dubai on 13 April 2016.


See the original post here

Matrix Public Relations Dubai Managers to present at MEPRA



 16 November 2015


Matrix was represented by Melwyn Abraham at the Middle East PR (MEPRA) Awards shortlist event.


Melwyn Abraham at MEPRA Awards Shortlist Event - November 2015


The shortlist for the Middle East PR Awards has been announced!

If you missed our sushi-tastic unveiling of the Middle East PR Awards shortlist well you don’t have to wait any longer – here are the results!

It was so much fun to meet our peeps at Apco, The Atlantis Palm Jumeirah, GMASCO, Al Futtaim, E&Y, House of Comms, Grayling, H+K Strategies, Impact Porter Novelli, Memac Ogilvy, Four Communications, markettiers4dc, Fleishman-Hillard and Matrix PR who all attended our awesome award sponsor – Sumo Sushi & Bento’s Murooj restaurant. Pictures of the fun are on MEPRA’s Facebook and Instagram pages so do check them out!

Special thank you to markettiers4dc’s CEO Howard Kosky who was passing through Dubai and took time out of his hectic schedule to be with us. Markettiers4dc is also a category sponsor of our Award ceremony and we are so grateful for your support.

So now all you need to do is book your hairdresser (and your table or seat!) and get ready for the party of the year on Monday December 14, at the JW Marriott Marquis!


The Middle East Public Relations Association


14 October 2015

Matrix PR’s effervescent PR Manager Namita Thakkar presenting a case study at the Middle East Public Relations Association (MEPRA) Connect with her presentation on our client Lifestyle.


If link does not load, see video here


4 May 2015



Melwyn Abraham featured in The Media Network’s “The Great Debate” series


Should social media be an extension of your job title?

Read it here… THE GREAT DEBATE

Mel The Great Debate - MEPRA





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