Personal Branding and Influence Marketing
What is a personal brand?
A personal brand represents your values, ideas, and personality. It stimulates the exact and meaningful perceptions that one identifies with as a person.
A personal brand helps one stand out from the rest especially when it comes to the spheres of influence within business circles. It is the way that one presents himself to potential clients, online and offline.
The importance of becoming a brand
Personal Branding and Influence Marketing are crucial in making a lasting impression to customers and potential client. It enables them to know what to expect from you or your company.
Brand building is important because it builds incredible value for companies, corporations, and personalities. Branding comes with a promise of a mark rather than a trademark. In other words, brands outlive trademarks, and they bring about credibility and value.
Personal branding brings out your professional identity and gives a message that is unique. It has now become clear that personal brands are the new currency of business and culture.
Here are some of the benefits of personal branding and influence marketing:
- Winning potential customer
With a good brand, you can get business referrals because you have created a positive impression among other customers. Once your brand is intact, word of mouth becomes one of the effective advertising strategies.
- Building trust
People gravitate towards doing business with a person or a company that has a strong and professional personal brand. Brands built on trust enjoy a great deal of patronage from customers and this ultimately reflects on a business’s balance sheet.
- Growing your reputation
A consistent brand image leaves a lasting impression and helps customers to remember, identify with, and recommend you or your business to others. Brand building enhances your reputation, both online and offline.
Here’s a guide that will guide you on how to build a personal brand
Own and claim your name online
The name that you choose to use on both your website and on your social media accounts ought to reflect your brand. Professionalism is key if you want people to take you seriously and also if you want to attract the right kind of audience. You could go further and protect it through registration.
Decide on your brand identity
Identity is crucial in branding. People need to understand what you stand for and what you can offer them. People are always looking for brands that can help solve their problems or provide leadership. You have to let your target audience know what your personal brand can do for them. How you brand yourself is how they will identify with you.
Decide on which social media platforms
Contrary to what many people believe, you don’t have to be present across all social media platforms. Start with just a few and probably work your way up depending on the need. Identify where your core audience is active and begin there.
Once you have identified the social media platforms for your personal brand, you now need to develop a content plan. Remember, you’ve now opened a communication avenue between you and your target audience so you must ensure that you keep them consistently engaged with relevant content. Your content plan, therefore, needs to have a mix of educational, informative, thought-provoking, problem-solving and most important of all, social content.
Get featured in the media
Media exposure is key to building your personal brand. Look for opportunities that will generate positive publicity in the media. Take advantage of the various avenues available such as interviews, thought-leadership articles, op-eds, and pictorials. Ensure that you have a plan in place that outlines the different media opportunities that you can use to create awareness about your personal brand.
Other important tips
Can create quality videos with great content that can be used to market your personal brand. Share it with your target audience on prominent platforms such as Google, LinkedIn, and Facebook.
Answer relevant questions on Quora
Quora is a popular public platform that you can use to showcase your expertise in your field or profession. By participating in this forum, you gradually develop a following that will always look up to you for tips and advice on related issues. This is a good opportunity to position your personal brand as a problem solver.
Publish an e-book
If you can, consider writing and publishing an e-book. This is a good avenue to position your brand strategically within your industry. Identify a niche that you can authoritatively speak on and share your experiences with your target audience.
Collaborate with others
As you build your personal brand, you will also build and expand your network. Identify people who share your vision or ideas and collaborate with them. It can be through publishing an expertly written blog, op-ed, or working on a project that will benefit both your target audience. This way you tap into each other’s audiences and hence expand your respective customer bases.
Get media trained
While in the process of building your personal brand, it is important that you learn how to deal with the media. Dealing with the media can be tricky and without the right media training, things can get out of hand.
Media can help you build your brand. It can also destroy your personal brand. It is, therefore, extremely crucial to get media trained in order to equip yourself with the right skills to handle media interviews, reporters, and those uncomfortable questions that might get thrown at you.
Getting media trained is also important because it enables you to speak in a manner that makes people notice. It also helps you articulate your key messages in a way that can be easily understood.
Personal branding is essential, and it starts from the mind eventually coming out through careful nurturing. Are you ready to take the plunge towards building a personal brand?
Get in touch with our team now!