Fitness First

About Fitness First

Fitness First Middle East is one of the world’s leading health and fitness company owned and operated by Landmark Group, a leading retail organisation in the Middle East and India with over 62 clubs across 49 locations in the Middle East located in the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan.

We offer world-class amenities including best in class equipment, free group exercise classes, Personal Training by internationally accredited fitness professionals and the latest innovation in the fitness industry.

Fitness First’s pipeline for the region includes branches at Sama Mall, Al Agaila – Kuwait and Bawabat Al Sharq Mall in Abu Dhabi – UAE. Fitness First is committed to provide members with easy access to fitness through establishing new clubs across the Middle East.

Fitness First is also proud to bring the latest innovation in the fitness industry to its members including XFit, Swing Yoga, TUFF, Queenax, Lifescape, BILT, PurMotion, FIT 4:15, MYZONE and many more.

Fitness First has been awarded Best in Woman’s Fitness by Mother Baby and Child Awards, and Best Fitness Class/Centre by Ahlan Awards 2014. Fitness First was also voted to first position in the ‘Favourite Fitness Clubs’ category in the What’s On Dubai Awards 2014. Fitness First Mirdif City Centre was also awarded the Best UAE Facility of the year at the 2014 & 2015 Fit Awards and is a proud winner of Retail Middle East’s award for ‘Most Admired Retailer – Spa&Leisure’ in 2015.

Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and one million members globally in more than 15 countries worldwide.


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For media inquiries, please contact: 

Melwyn Abraham – 

Aser Ismail – 

Matrix Public Relations +971-4-343-0888


Fitness First Events

Fitness First – DMS Launch – 13 April 2016

Fitness First Middle East (FFME), one of world’s leading fitness brands scaled new heights of fitness innovation and expertise with the launch of its brand new 3-in-1 concept Studio.

Providing a unique fitness experience, never seen before, the boutique Studio brings together three concepts of XFit, X:30 and BoxX along with other exclusive fitness classes. Led by expert fitness coaches with a focus on high intensity interval training in a supportive and social environment for all fitness levels; the studio covers three zones: LIFT, BOX and HIIT, for an exhilarating fitness experience like no other.

Located at Business Central Towers in Dubai Media City, this purpose-built studio offers a variety of fun, high intensity and dynamic exercises aimed at achieving maximum results in a short space of time.

For additional media information, please visit our client page for Fitness First Middle East


Fitness First Media Round Table – 20 October 2015

Fitness First Middle East COO, George Flooks, hosted sport and fitness media at an exclusive roundtable event to announce his participation in the annual Dubai International Triathlon (DIT).

Mr. Flooks also shared, for the first time, his vision to position Fitness First as the fittest company in the middle east and by doing so he nominated 50 other challengers from the company to participate in the 2015 DIT.

For additional media information, please visit our client page for Fitness First Middle East

Fitness First Golden Mile Blogger Event – September 2015

A dozen hand-picked lifestyle bloggers got an exclusive opportunity to preview Fitness First Middle East‘s newest club in Dubai before it opened its doors to the public in late November 2015.

The Dubai-based bloggers also got to a chance experience some of the classes that will be available at the new club, which is located at Palm Jumeirah’s posh Golden Mile area. They also got an opportunity to interact with some of the highly trained instructors in the business.

For additional media information, please visit our client page for Fitness First Middle East





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