DECODING ATTRIBUTES OF A PR PRO
In terms of PR jobs, It’s the new era of the PR pros.
It is impossible to deny the importance of the role PR plays in building, sustaining and taking brand identity to another level. If you believe that PR tools and activities have evolved then so has the necessity to hone advanced skill sets and uplift PR jobs.
And what does it take to sail ably in the new waters?
The need for speed: While we all are already working at a lightning speed; handling events, client expectations and media relations; it is only going to grow exponentially in the future. This means both an opportunity to grow and the risk of making mistakes in mere seconds. Speed can change the game. The secret to the game is to be sprightly with accuracy and fervour. Go for it!
Emphasis on flexibility: Times are changing and so are you! With such revolutionary changes happening in businesses, it definitely needs someone who will acknowledge it and change course of action accordingly.
Be techno-savvy: You need not be a rocket scientist to predict this but we do know that technology plays an ever-increasing and defining role in every PR roadmap. The future of PR does need to definitely know how to stay on top of technological trends.
A global mind-set: The world has become a virtual village they say. Approaches need to be collaborative and growth needs to transcend geographical borders and thinking needs to get multinational.
Business developer: It is not enough to have strong media relations. Not anymore. With one eye staunchly set on account-management and media relations; it has grown essentially important to set the other like a telescope on possible business opportunities.
Work ethics: PR jobs isn’t a 9-5 job. It never was! But attention to detail, pro-activeness and maintaining best practices all contribute to one’s overall success!
Accelerated learning: No matter how high you rise and what you achieve, be humble enough to remain a perpetual student. You never know what is yet to be known.
Emphasis on personal growth: Keep growing in order to succeed, let it remain a continuous process. There isn’t a greater achievement than knowing that you are an asset to the organization and no hard work put in has gone vain.
Cheers to new-age PR pros and more satisfying PR jobs!