Tools to build brands via social media platforms
The Struggle on Social Media…
Building a successful brand is no cakewalk.
Most of the time, a lot of hard work and resources have gone into building all the successful brands we have come to know and love.
The journey to transform and build a strong brand online can be lengthy and frustrating. Therefore, brand building is not for the faint-hearted.
Social media, as cool as it sounds, is a double-edged sword when it comes to brand building. It can make or break your brand – plain and simple.
The harsh truth about social media is the fact that it can go horribly wrong and it can bring any brand to its knees regardless of how long it has been in the market.
And the Good Side of Social Media…
But that notwithstanding, social networks present a fantastic and effective platform to build a brand while having fun doing it. The popularity of social media has been a blessing in disguise for many marketers, most of whom have been successful at pushing their respective brands to their customers.
According to Econsultancy, 71 percent of brands plan to increase their investment in digital marketing.
Some businesses have used more complex marketing strategies to build strong brands while others have used simple but well-articulated plans and still succeeded.
This is of course purely dependent on the size of the company and the resources you have at your disposal. But either way, every brand, irrespective of the background has an equal opportunity to thrive online via social media.
Bottom line is, you just need to know which social media platforms work best for your brand and by following these few simple tips, you’ll be on your way to building your brand online.
One thing to remember, selecting is the easy part. It is the execution that takes a lot of time and effort – but it can be done. Take your time to study the platform(s) you are delving into, tailor your content to fit the needs of that platform and of your target market and keep doing it.
Here’s a starter guide of the social media platforms and what they are best suited for:
Is ideal for small businesses that are local as well as online businesses. These include cafes, service companies, beauty and fashion and bookstores. Reasons?
- Ability to run ads
- Effective targeting functionality
- It’s able to reach a variety of segments with just one post
Known for its character restriction, Twitter mainly suits businesses that are looking to share breaking news, content or quick updates. It’s also effective for personal branding as well as for collecting instant feedback from the audience.
It is also ideal for brands that are particularly keen on dialogue creation and starting conversations with customers. Examples include, Journalists, consultants, trainers and influencers. Reasons?
Twitter sharing functionality is effective and chances of content going viral are also high. It’s also the ideal platform for businesses that need to connect with industry experts and thought leaders.
IG, as it is commonly referred to, is best suited for highly visual businesses such as beauty and fashion, photography, culinary, fitness among others. This platform can also work for those businesses that are seeking to visually appeal and entice customers with their activities such as dance and scenery. Reason?
Humans are highly visual. Videos and photos are the most consumed content on social media and IG tops all other platforms on this front.
Remember, you don’t have to be on every platform. Start with the one that connects you with your target audience, aligns with your business’ needs and the one you can easily manage. Then depending on the need, gradually add more relevant platforms such as a Google+ and LinkedIn.
Blogging is another excellent way of building your brand online.