Aser is a bilingual MBA graduate and communication specialist with over 12 years’ experience in various industries. She has managed multiple accounts in the FMCG, Retail and Construction industries. Aser successfully created and delivered promotions, events and interactive consumer activities to stimulate and encourage footfall. She has developed and executed annual corporate and tactical strategies including the launch of a Loyalty Program.
At Matrix, Aser manages a portfolio of accounts where she is able to employ her strong communication skills in coordinating various aspects of managing client programs and agendas. She has the skill and expertise to devise and implement PR and branding strategies to create awareness and generate demand.