An MBA graduate in Marketing, Sharon started her career dabbling in the IT field, but found her niche in Public Relations. She offers over 10 years of PR agency experience, 7 of those in the Middle East, covering various industries. Sharon has an in depth understanding of the PR landscape and an enviable list of contacts in the UAE and the GCC. With expertise in business and retail PR, Sharon is always a step ahead with the ability to develop and implement highly successful and effective PR campaigns and plans in a rapidly changing environment.

At Matrix she is entrusted with the challenge of expanding the company’s portfolio of quality clients. In addition, she heads the Crisis Communications team and provides oversight of existing accounts. Drawing on her experience and expertise Sharon is able to provide valuable insights and alternative approaches to clients from across the region and internationally. Some of her elite clientele, past and present, include Mashreq Bank, Saxo Bank, Fitness First Middle East, Bayer Consumer Care, Delta Airlines, Kurt Geiger and Shoe Mart.

PR Director

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