The Secret to Increasing Social Media Engagement
A good sketch is better than a long speech
Those words by Napoleon Bonaparte demonstrate the power of pictures and images. As humans we love to capture images of our loved ones, special moments, special events, vacations, and places we visit.
Try to describe this picture in words
Doesn’t it make sense to appeal to our love for pictures when building our online social media communities?
Everyone – individual users, businesses and brands alike, all want to increase their engagement with their social media followers. This goes beyond the vanity metric of how many followers you have on a given platform. In fact, social media success has been pegged to organic reach and high engagement rates – something every social media manager is constantly reaching for.
High engagement simply means that your followers are interacting and consuming your content and providing feedback – a sign that your content strategy is on the right path.
Successful engagement with one’s followers can be attributed to one thing – good quality, useful, entertaining content. While we might think of content in terms of text, research continues to prove that text-only posts do not perform nearly as well as photos/images and increasingly video.
A picture is worth a 1,000 words and high engagement
Social media is rapidly moving towards more visual content.
According to Jeff Bullas, “articles with images get 94% more total views”. It is not surprising that photos have been the most engaging type of content on Facebook. Gizmodo reveals that Facebook users upload over 300 million photos a day.
This clearly shows that posting photos on Facebook is one of the best ways to get more attention from fans simply because images are easier to consume than plain text.
According to Twitter, followers don’t usually respond equally to every tweet but by adding a photo to your tweet you can increase the chances of retweets by up to 35%.
According to a 2015 survey by GlobalWebIndex, Pinterest and Instagram grew much faster than sites like Twitter, Google+, and Facebook.
Snapchat statistics reveals that there are on average 9,000 photos shared on Snapchat every second
This presents a huge opportunity for brands to use photos and images as a means to increase engagement and subsequently rewarding their social media efforts.
Social Media Strategy
In order to fully exploit these findings, you need to keep the following points in mind as you develop your content strategy:
- Make deliberate efforts to use high-quality and engaging images in the content you upload on your social media platforms.
- Increase the number of visuals in your social media posts
- To make any meaningful impact, images used should be of interest to your target audience.
- Use a variety of media: photos, images, infographics, and memes – here is a comprehensive list of 29 free design tools for creating visual content.
- Be creative and DON’T be afraid to have fun with your photos.
What strategies can you recommend for increasing social media engagement?