Tips on how to save time on Social Media
When it comes to social media management – Time is money
Social media managers spend a considerable amount of time managing and coordinating social network activities for their brand(s). Putting in a lot of man-hours, all in an effort to stay ahead of the competition.
While this is somewhat justifiable, some social media teams are spreading themselves too thin and as a result, they end up wasting the very same hours they’ve been putting in all along.
Some will argue that the social networks never sleep – fair enough. But that doesn’t mean you cannot work smart – smart enough to save some hours and still remain productive at the end of the day.
The constant struggle to find the perfect balance between all the daily tasks to do is here to stay, unfortunately. The good news is that there are numerous hacks that can enable you to perform your daily duties and still save time in the process.
So how do you stay on top of all your social media accounts without being consumed by all of them?
Here are some tips that can help you save up to six hours in a day.
Depending on how many accounts you manage, posting on social media platforms can be time consuming. By using a social media management system such as Hootsuite, you can free up valuable time and utilize it in another activity to maximize your productivity.
Give yourself 30 mins to look for relevant material to post:
Social media scoping can be a real time waster. By setting a time limit, you can accomplish a lot and still end up with quality material for your followers. You can allocate not less than five minutes on each social media platform perusing through articles and links or copying information that corresponds to your target audience.
Delegate or develop a schedule:
One of the functions that take up too much time in social media management is responding to customer queries. One way of saving time is by devolving this activity to one of your customer service team members. But if you are not in a position to delegate, you can develop a schedule for responding by devoting 10-20 minutes every morning and afternoon to perform this task.
Crowd-source your content:
Start by thinking of a weekly topic that your colleagues can contribute to via their social media accounts. You can ask them to tweet using a particular hashtag and share their relevant content. Now all you need to do is share their posts by quoting them or retweeting. This will not only save you time but also increase your engagement rate.
Even as the social media manager’s to-do lists keep on getting longer as social networks continue to evolve, it’s still possible to shave off a couple of hours without compromising the quality of work. Hopefully, you can use some of the tips above to help you manage your time better.