Website Analytics and Testing Tools you Should be Using
It is amazing to think we have passed the half way mark in 2017! We hope your digital marketing efforts during the first half of the year were successful and you also experienced some growth be it in leads, conversions, or even sales, during the period.
Every year comes with its own set of unique challenges especially in the content marketing and social media space due to the ever-changing market dynamics. But these same challenges are also met with some unique and valuable solutions, which in turn keep the wheels of digital marketing turning.
Some of these include tools for testing, analytics, and optimization. In order for your website and blog to perform optimally, you need to bring yourself (and your team) up to speed with the marketing tactics that are firing on all cylinders and those that are lagging far behind.
With the right tools in place, you will be in a better position to ensure that your website and blog are working for you.
Let’s look at four – in no particular order.
The beauty about Google Analytics is the ease at which it helps you track the effectiveness of your campaigns and website performance. Basically giving you insider information of everything happening within your blog or website.
Other key features include, integration with AdWords, which allows you to measure and optimize your marketing campaigns. Google Analytics also includes trending topics analytics and sentiment monitoring, event tracking, mobile app analytics, and a host of other nifty features.
Have you ever wondered what really happens in your website? How people behave when they check in basically. Well, wonder no more. Hotjar is one exciting tool that allows you to see not just the visitors’ behavior but also shows you clearly how they traversed through your site – where they clicked (click map), how much (and which parts) they scrolled (scroll map), and how many visitors the site registered at any given time.
With these kind of insights you’ll be in a better position to identify with military precision (well, almost) any areas that need improvement or tweaking.
For those who want to keep a close eye on their social media activities such as monitoring, mentions, and competition tracking then this tool will pretty much get you sorted. Brand24 simply consolidates all your social media channels, blogs or websites, image and photo sites and makes it easier to manage all of them without breaking a sweat.
We all like to impress (our bosses and/or colleagues), so check this out. Brand 24 allows you to extract the most colorful status reports and also export them to Excel. If infographics are your cup of tea, you can also get your reports in this fancy but effective format.
This is another handy tool, which works more or less like Google Alerts in the sense that it will keep you abreast with relevant discussions that are going on the Internet, news, and even the blogosphere.
You just need to specify exactly what it is you need closely monitored through specific keywords and viola; it’ll do the rest for you. This tool will reliably send you alerts via email or RSS every time it finds a mention.
So there you have it. We hope that these tools will complement your digital marketing efforts for 2017. Also, if there’s a tool out there that you think works wonders, please do tell us about it as well and we will also check it out.