Why You Should Outsource Your Press Release Writing To A PR Agency
A press release is a useful and effective marketing communication tool that is still in use today.
Its effectiveness cannot be underestimated as it still continues to help many organizations to launch new products and services as well as increase their brand recognition. Though, the shift towards online marketing initiatives and audience preferences has over time resulted in a new online press release approach.
Nowadays, organizations and modern businesses are increasingly issuing their press releases on their websites, blogs and even through social media platforms.
In fact, other organizations have even opted to use their social media platforms as their primary distribution vehicle.
But even with these new delivery platforms, many businesses today are still struggling with generating press releases that can grab an editor’s attention.
This is probably one of the main reasons why you should outsource your press release writing to a PR agency.
What Are The Benefits?
Outsourcing your PR and other marketing efforts is a tactical and effective move. This approach allows you to place the heavy workload of marketing on a talented pool of professionals.
Outsourcing is a time-saving approach. This allows you to focus on other matters as the professionals handle the maze of marketing.
Here are the 5 benefits of hiring a PR agency
A Higher Chance of Success
Hiring a leading PR agency or an agency with a long history of success will most likely give you a good ROI from your marketing efforts.
The team of professionals in a PR agency has the skill set to evaluate your company including its position and competitors and come up with an effective marketing campaign.
Also, outsourcing gives you a higher chance of success with your press releases and other marketing efforts. Also, the external ideas help you get more information on how to increase your brand presence through press releases.
2. Highlights your Strengths
When outsourcing your press release, it is advisable to work with an agency that specializes in your specific industry. PR professionals are constantly expanding their contact base.
As a result, they are better equipped to align your firm with the relevant media contacts. Furthermore, the agency has the expertise to identify which strategies and tactics are most effective for achieving the firm’s goals.
Outsourcing can be a cost-effective approach when a company seeks to cut cost. You get to hire a PR agency for a fraction of a price.
However, with a well-established press release and the overall marketing plan, your ROI is likely to be more than the cost incurred.
Furthermore, outsourcing is cost effective as it allows you to focus on the core of the business including your strengths while the agency handles your PR initiatives.
The benefit of hiring a PR agency is that it gets rid of the risk of your press release getting rejected.
Media houses receive hundreds of press releases from many companies. As a result, if your press release has a poor headline or poor content, then it is likely to get rejected.
This can be a frustrating experience. However, with a great PR agency, you can minimize this risk.
A good press release done by professionals enhances your credibility. They are able to develop content that boosts the credibility of your firm and assures your survival.
Tools of the Task
A PR agency has the tools for the trade. These include a media monitoring tool and a comprehensive media database.
Some of these tools may not be accessible to your in-house team. Media databases such as Cision allow the professionals to identify and target the best reporters for your press release. With an ally supporting your marketing objectives, you are sure to reap success.
Are you looking for an experienced PR agency to handle all your press release and media needs? Then get in touch with us today.