Which blogging platform should you choose?
Over the last couple of years, there has been renewed interest in blogging as one of the most effective means of reaching out to a specific audience through content marketing.
Previously the domain of individual content creators who were looking to share their personal experiences and getting their name out there, business blogging has now become the norm.
Almost all businesses and brands have blogs – whether a fully-fledged blogging site or just a micro-blog. According to The State of Inbound report 2016, 60% of marketers are now prioritizing blogging as part of their content strategy.
But even with the revelation of how content creation is helping businesses engage with their audience, many marketers are still struggling with the idea of starting and maintaining a blog.
Some of those marketers that have shown serious interest in blogging and even have their content strategy sorted out do sometimes struggle with where to start in terms of which platform to use.
If you are considering taking up blogging, your first decision is likely which blogging platform to use.
WordPress vs. Tumblr
So, if you are looking for a very simple and easy to use blogging platform then Tumblr is the right tool for you, but if you want to have total control over your website and have a wide selection of plugins and can be customized to achieve a variety of functions, then by all means go for WordPress.
WordPress vs Tumblr
|Key consumers||Key consumers|
|· Pro bloggers· Established content publishers||· Mostly younger bloggers (age 18-29)· Fans of photography, music, and video|
|Searching for||Searching for|
|· A wide target audience· Readers looking for in-depth content from experts· A reliable platform to use as a main hub· A free or paid for platform with a variety of interesting themes/plugins to choose from||· A platform that enables them to build a community quickly· A fun way to learn about a community interested in a particular subject· A social way of blogging· Fairly easy platform to work on|
|Best suited for||Best suited for|
|· Publishing long and detailed content· Brands/Businesses that are looking to build and grow a loyal audience· Corporate blogs with plenty of text and less images, photos, and videos to upload· Blogger who wants total control· A blog with multiple users||· Fun, intuitive, and relaxed writing· Blogger who are not so concerned with SEO· Blogs that are laden with images, photos, and videos· Businesses that want to actively attract/engage with a young demographic· As a distribution network for spreading content|
|Key strengths||Key strengths|
|· Over 100 built-in comment system· Easy to move your site elsewhere· Ability to have a post name or custom URL for all your posts· Optimized for SEO· Many free, premium, and SEO-powerful themes· Bigger website community|
· Blog post editing is smooth and extremely user friendly
|· Able to connect with other bloggers in your network· Has an active community of users· Is an interest based platform· Able to build up a strong readership fairly quickly· Easier for the casual reader to subscribe· Offers a much more easier direct integration with Facebook and Twitter|